Instagram Visual Strategy + Planning

I want to help you connect to your online communities in a way that is true to you.  I will guide you 1 on 1 to find your style, create/curate beautiful images, and simplify your Instagram strategy.  

This package is best suited for solopreneurs who are on their own when it comes to running their business successfully!  I can't wait for the day we can all have personal assistants who do those tedious tasks for us but until then, it's just you (and I am totally right there with ya!)  I will help you gain more time in your days to do what you love, rather than think about what your next Instagram post will be about.  I offer my support and community to those who are navigating through online marketing and are looking to do it better.

In this 4 session program, (prebooked and ready to complete over 2 months) you and I will work together via email & video calls to create a process that works for you, your business, and your lifestyle - while creating a beautiful Instagram account you can be proud to show off.

I believe Instagram is a great place to start your social media marketing.  It's user-friendly platform and the ability to share to directly Facebook & other sites is kinda like a 2 birds, 1 stone deal. Efficiency is totally my jam!

Time is precious, especially if you're like me - raising a family, running a household, building a business + trying to remain sane through it all.  My strength is seeing what you need and meeting you half way with information, support and creative solutions made just for you.  

Instagram & Visual Branding Consulting

What you get:

  • An immediate Instagram review to start from and to see our growth over the 4 sessions. Including suggestions + examples for Inspiration for visual style.
  • 4 (1 hour sessions) of 1 on 1 guidance + support to finding your visual style, collecting your content, and a strategy to implement it all on Instagram.
  • 4 Weekly recap emails with PDF guides + worksheets that are all easily digestible and can typically be completed within an hour.
  • Insights + tools to be able to track your progress as you go to know what your audience + online community is most interested seeing from you. A visually polished, yet totally approachable Instagram account you can be proud to promote your business with.
  • You will use my worksheet prompts to dig deep into what you're all about while we set up your visual style using a planning program for your Instagram marketing.
  • I will provide you with 30 niche-specific hashtags to get you started and also share instructions on how to find + save more hashtags to grow an engaged community.
  • We will spend a session diving into Instagram Stories - and how to make them flow and tell a story. Also tips and tricks to matching your brand in your stories.


    This 4 session program currently starts at $950 CAD* and is available to all solopreneurs residing anywhere in North America with wifi!
    (*payment plans are available)

Interested?  Click the button below and apply for your FREE Instagram review!

Don't need the big 4 session plan?  You can book me for a one time consult to get your Business Instagram questions answered + help to create a plan moving forward that suits you perfectly.

You will get:

  • Questionnaire to fill out to gauge where you are at in your Instagram knowledge/ marketing for your business.
  • 90 min in person or video chat consultation to review your questionnaire and address head on any questions you have regarding your visual strategy, messaging and process for your Instagram.
  • PDF resource listing my favourite apps and programs I use to manage Instagram + edit photos.
  • PDF guide to Creating A Great Insta Bio
  • PDF guide How To Optimize Instagram Stories For Your Business.   
  • Access to me via email for 2 weeks post session for any residual questions that come up after our session.

Book a 90 min session for $300

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Business & Personal Brand Photography Sessions

Building your business from the ground up takes courage, heartache, some major decision making, perfecting and a never ending love/hate relationship for the process.  ... Am I right?

But now you've got it up and running - and it has grown into something pretty amazing and you'd like to be able to share more images online and continue to evolve with your clients and customers.  You also might have started your own business social media accounts to help promote yourself and your business, but you'd love a little help in that area too.

This is where I come in!

Whether you teach health and wellness to others, instruct a new skill, spread joy through music, motivate others through strategic coaching or public speak to those who need to hear your message - you need to be able to communicate your love for what you do in a way that speaks to your ideal customer and tribe. 

My goal is to provide my fearless solopreneurs with the tools and images they need to propel their businesses to the next level.  These photos can be used in a variety of ways, and I will show you how.


 Single Headshot Photography Session with We & You: Lindyn Williams & Katherine Penfold

Click over to weandyou.ca to find out when our next We & You Day will be happening!  This is a day devoted to capturing you with a great lifestyle headshot and also on video speaking your message + telling a bit of your story :)

This short session is great for those looking to update their website about me photo, and social media profiles but also great for those looking to promote a product, a service or create Facebook ads to get themselves out into the market more effectively.

Examples of my headshot photography:


The "Kick-Starter" Solopreneur Photography Session: 

What is included:

  • Pre-session questionnaire to get to know you and your business
  • 1 hour photography session
  • 2 outfits, 1 location
  • Headshot images, mixed with some detail focused images to get you started with your social media marketing goals, your website launch, and/or business cards etc.
  • Full "cloud" based online gallery with a minimum (there's always more!) of 10 High Resolution images to be used as you wish for your online marketing, website, promos, etc.
  • E-book outlining step by step how to get the most use out of your Wholehearted Session Gallery of images on your Instagram + Facebook pages.

This session is made for those who are just starting out, but are needing to up their visual style + strategy sooner than later.  These images will carry you until you need a full Wholehearted Entrepreneur session and are ready to step your visual brand up to the next level.  Click the button below to send your inquiry!

Example of a "Kick Starter" Session Gallery: 
Sophie of Accidental Artisan


The "Level Up" Solopreneur Photography Session: 

What is included:

  • Pre-session questionnaire to get to know you and your business
  • 3 hour photography session to capture your vision
  • 2-3 outfit changes & 2 locations to maximize variety in your images
  • Custom stock images created with your focus in mind, whether that is your blog, website, social media or mail outs - the end goal is to create a well rounded and varied gallery that will be useful on many platforms throughout the year.
  • E-book outlining step by step how to use your Wholehearted Session Gallery to its full potential on your Instagram and Facebook pages.
  • Full "cloud" based online gallery with a minimum (there's always more!) of 50 High Resolution & Social Media size images to be used as you wish for your online marketing, website and promotions.

This session is made for those who are ready to completely overhaul their entire visual brand and have great images that explain their story, what they do, and who they do it for. 

These images will tell a cohesive visual story, and can be used in all areas of marketing your business especially social media, online advertising, print advertising, and websites. 

Not sure which is best for you? No problem! I am great at finding the best fit for you, the only step you need to take is reaching out!  Click the button below to get started.

Example of a "Level Up" photography session gallery:
Criss Turner Life Coach


Event & Workshop/Retreat Photography

Info coming soon!!


Take a peek at my Featured On page to see how my solopreneurs are using their photos online.